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Know Your Neighbors:
Westchester -- Wealthy Seaboard Suburbs
Westchester falls into this neighborhood category. Wealthy Seaboard Suburbs neighborhoods represent the affluent suburbs located along the Eastern Seaboard and in California. Residents are married, middle-aged professionals at the peak of their lifetime earnings.
Demographic Profile
This market represents older, married couples with no younger children, but a disproportionate share of adult children living at home: empty nester wannabes. Median age is 38.8 years. The proportion of householders between the ages of 45 and 64 is 40 percent higher than the national average. The population is predominantly white, but includes foreign born residents, particularly Asian and Pacific Islanders.
Socioeconomic Profile
Median household income is about $60,000, and more than 35 percent of the households earn $75,000 or more. Most households receive income from dividends, interest, or rental properties; almost 20 percent have begun to receive retirement income or pensions. Unemployment is 50 percent lower than the national average; labor force participation rates are above average for men and women. The population is well educated and well employed; over 40 percent of adults have a college degree and/or a professional or managerial position.
Housing Profile
These neighborhoods are composed of owner-occupied, single-family homes which were built between 1950 and 1969. Average value - $270,600 (approximately twice the national average) - reflects the markets in which these neighborhoods are located. Almost half of the homes are valued over $250,000 (five times the national average). Locales are suburban, within the urbanized parts of metropolitan areas along the East and West Coasts. About 30 percent of the work force commutes across county or state lines.
Resident Interests
Wealthy Seaboard Suburbs residents pursue physical fitness through a variety of weight training, tennis and racquetball, bicycling, hiking, and softball sports. They actively participate in civic organizations, fund raising, and making contributions to health organizations. They travel extensively – foreign more than domestic. Leisure pursuits include going to the beach or lake, attending live theaters, concerts, or dances, and reading books. They enjoy reading "Metropolitan, "Boating and Yachting," and "The New York Times."
Note: Statistics for "Wealthy Seaboard Suburbs" are derived from nationwide averages.
Adapted with permission from "Sourcebook of Zip Code Demographics," 12th edition, 1997, published by CACI Marketing Systems, phone (800) 292-CACI.
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