Know Your Neighbors: West Los Angeles -- Upscale Renters

These neighborhoods are an urban mix of single professionals with growing incomes and affluent tastes. This category comprises most Westside neighborhoods – including southern Beverly Hills (zip codes 90211 and 90212), Century City, Cheviot Hills, southern Culver City (zip code 90230), Marina del Rey, Mar Vista, Palms, Playa del Rey, Rancho Park, most of Santa Monica (zip codes 90401, 90403, 90404, and 90405), Venice, West Los Angeles, and Westwood.

Demographic Profile

Upscale Renters are single with a median age of 37.3 years that belies the concentration of younger households. Households are single-person (50 percent) or shared (20 percent). The population includes foreign born residents, non-Mexican Hispanic, Asian and Pacific Islanders.

Socioeconomic Profile

Contrary to the usually lower incomes for single households, Upscale Renters are affluent. They have a median household income of about $42,200. Well-educated and well-employed, half of the population holds a bachelor’s or graduate degree and a professional or managerial position. They favor savings over investments.

Housing Profile

Upscale Renters are urban, mobile, apartment dwellers. Average gross rent is $630 a month, or 50 percent above the national average. Neighborhoods are densely populated, central city locales in the largest metropolitan areas.

Resident Interests

Upscale Renters like to dine out and buy specialty food items. They pursue sports like weight training, swimming, hiking, billiards/pool, tennis and racquetball, bowling, and water sports. Their leisure time is singles-oriented: going to the beach or to a lake, taking foreign or domestic trips, visiting zoos and museums, attending live theaters and concerts, movie-going, casino gambling, and dancing. They are also very active in public activities. They spend their money on books, toys for children, and shoes. They read biweekly newspapers, watch cable television, and read magazines such as "Entertainment Weekly," "Cosmopolitan," "Vogue," and "Rolling Stone."

Note: Statistics for "Upscale Renters" are derived from nationwide averages.

Adapted with permission from "Sourcebook of Zip Code Demographics," 12th edition, 1997, published by CACI Marketing Systems, phone (800) 292-CACI.

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