Know Your Neighbors: North Santa Monica -- Top One Percents

Brentwood, Bel Air, the northern part of Beverly Hills (zip code 90210), Pacific Palisades, and the northernmost part of Santa Monica (zip code 90402) fall into the "Top One Percents" neighborhood category. Top One Percents are the wealthiest neighborhoods, the top one percent of all households in the United States. Residents are older, married couples and cosmopolitan.

Demographic Profile

Families in this market are married couples in their peak earning years. Almost half of the population is between the ages of 35 and 64; median age is 41.3 years. Most of the households are empty nesters, although many include older children enrolled in college. This segment is predominantly white, but there is an above-average proportion of foreign born population.

Socioeconomic Profile

Median household income is about $85,000. This segment represents one percent of all households. Sources of income include interest, dividends, or rental property income for most households, self-employment income (at twice the national average), and salaries. Labor force participation rates are slightly above average for men and below average for women. Almost 60 percent of the labor force is occupied in executive or professional positions. It follows that this market is highly educated. More than 60 percent of the adult population (aged 25 years or older) has at least a bachelor’s degree.

Housing Profile

Homes are predominantly single-family, owner-occupied, and located in older suburbs. Average home value of more than $400,000 is three times higher than the national average. About 80 percent of the homes are valued over $250,000. These neighborhoods are located within urbanized fringe of large metropolitan areas scattered throughout the United States.

Resident Interests

Residents typically drive luxury cars and visit museums. Chief interests are civic activities, volunteer work, contributions, and travel. Their sport interests include golf, court sports, and jogging/running. They like to order by phone, drink wine, and invest in stocks. They read "National Geographic," "Smithsonian," and "Newsweek." They also like to read biweekly and business/finance newspapers and listen to all news/talk radio.

Note: Statistics for "Top One Percents" are derived from nationwide averages.

Adapted with permission from "Sourcebook of Zip Code Demographics," 12th edition, 1997, published by CACI Marketing Systems, phone (800) 292-CACI.

Tierra Properties, 11866 Wilshire Blvd., Los Angeles, CA 90025, USA
Telephone: (310) 477-3192 Fax: (310) 478-5631
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